Rivière28's is a group of active Detroit riverfront enthusiasts dedicated to encouraging lifelong support of the Detroit RiverFront Conservancy. With the new group and dedicated passion for the riverfront, they wanted to tell their story through engaging illustrations, common experiences and a brand that can flow throughout many different by hosting programs and events. The designs needed to be fun and inviting. The type flows and connects like the river it's supporting. Every design concept, application, and illustration selection was meticulously planned to ensure the end result would be an authentic extension of the Rivière28 group.
Creative Direction, Illustrations & Design: Joe Ficorelli